The Secret of Selling the Negro (1954)
Why Let a Lot of Old -Fashioned Ideas Hurt Profits!
Plot Summary
Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”
Full Cast & Characters
Director & Crew
Wayne A Langston
Director
Official Trailer
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Frequently Asked Questions
Where can I watch The Secret of Selling the Negro online?
The Secret of Selling the Negro (1954) is available to stream on various platforms. You can also watch it online via our Watch Online button.
What is the IMDb rating of The Secret of Selling the Negro?
It has an IMDb rating of 6.0/10 based on 1 votes.
Who directed The Secret of Selling the Negro?
The Secret of Selling the Negro was directed by Wayne A Langston and released in 1954.
How long is The Secret of Selling the Negro?
The Secret of Selling the Negro has a runtime of 0 hours and 21 minutes.
Movie Details
- Release Date
- 1954-07-04
- Status
- Released