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How Chee! (2026)

Name: How Chee!
Director: Craig Silliphant
Genre: Documentary, Comedy, History
Released: 2026-04-02
Duration: 50 min
Cast: Craig Silliphant, Chris Murphy, Lara Murphy, Andy Kwan, Justin Kwan

The Infamous Local TV Ad That Became Folklore

TMDB 0.00h 50mDocumentary Comedy History

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Plot Summary

From 1996 to 1998, a low-budget TV commercial for Saskatoon’s Great Buffet of China aired relentlessly. Featuring a Caucasian pitchman introducing the phrase “How Chee” and a group of amateur young actors repeating it, the ad became infamous. Some laughed. Others cringed. Many called it the worst commercial ever made. Thirty years later, it still resurfaces—at one point even going viral in China. How Chee! explores the unlikely origins of the ad, the friendship between an immigrant restaurant owner and the professor who tried to help save his business, and the now-adult actors who became locally famous long before going viral was a thing.